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Colour choice is not trivial. Like an unconscious message, each colour has a hidden meaning. Research from the Institute for Colour Research conducted in collaboration with the University of Winnipeg ahs shown that consumers need only a maximum of 90 seconds to rate a produce and that colour counts for 62 to 90% of the result.

 

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The colour beige is timeless and synonymous with elegance. It has a direct link with nature. We see it in its purest in natural wool for example, or fabric that has not yet been dyed or bleached. It can range from light brown, off-white through to more gray or yellow, depending on the hues. Ecru, greige, putty and sand are part of this colour family.

 

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The marine, seafarer look has central emblematic pieces – the jumper, the oilskin, the pea coat and the jacket.

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When we talk about the sweatshirt we are also talking about comfort, sport, cosiness – everything we feel we need right now, today. What is its history in the world of fashion? We’ll give you a quick tour here.

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How to wear prints ? It is not easy to pull off the full body print look. Infrequently, we see attempts at it, sometimes during fashion weeks or in creative circles that like to buck trends. However, that may be changing as we start to see more and more pattern in streetwear.

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The trenchcoat made a big mark during Fashion Week this year, appearing in several men’s collections (Burberry, Dior, Acne, Junya Watanabe). Do you know its history?

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The style trend that was built around this has had many influences: American cowboy jeans, the emblematic garments of the world’s armies and navies and not forgetting the outdoor clothes worn by lumberjacks and hunters.

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Some garments such as those made of wool - sheep, cashmere and alpaca- require extra care. How do you keep them looking good after the first time you wear them? This is an important question and the good news is that we have an answer for you. Follow our advice and you’ll extend the life of your clothes and hence the longevity of your carefully curated style

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Layering is a big style trend and the secret to doing it well is to wear several layers of clothing and ensure that all of them are visible. It’s an obvious response to cold weather, but its more considered than that. We take our coats, jackets, shirts, sweaters and we deliberately stack them over one another.

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How to wear the oversized look? 

Since the 90s, we’ve known the oversized look, inspired by Californian hip hop and skate culture. We see it often on the catwalks of the world’s most renowned fashion houses, from Jacquemus to Balenciaga. The look’s versatility is what keeps it eternally current. This is why Drimi.men have selected a few silhouettes here to inspire you into this cult trend.

  

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