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Overlord was incepted in 2017 by Cedric Chauveau. After creating a luggage brand and opening trainer/sneaker shops, he was looking for a way to combine his passion for vintage products, travel and design.

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Colour choice is not trivial. Like an unconscious message, each colour has a hidden meaning. Research from the Institute for Colour Research conducted in collaboration with the University of Winnipeg ahs shown that consumers need only a maximum of 90 seconds to rate a produce and that colour counts for 62 to 90% of the result.

 

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At its heart, Homecore is the story of commitment and perseverance of the brand’s creator Alexandre Guarneri. His clothing creations embody the physical identity of hip-hop and his screen-printed T-shirts offer enthusiasts the opportunity to claim their membership. He is a pioneer of a French version of the hip-hop movement.

 

 

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The colour beige is timeless and synonymous with elegance. It has a direct link with nature. We see it in its purest in natural wool for example, or fabric that has not yet been dyed or bleached. It can range from light brown, off-white through to more gray or yellow, depending on the hues. Ecru, greige, putty and sand are part of this colour family.

 

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The marine, seafarer look has central emblematic pieces – the jumper, the oilskin, the pea coat and the jacket.

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When we talk about the sweatshirt we are also talking about comfort, sport, cosiness – everything we feel we need right now, today. What is its history in the world of fashion? We’ll give you a quick tour here.

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How to wear prints ? It is not easy to pull off the full body print look. Infrequently, we see attempts at it, sometimes during fashion weeks or in creative circles that like to buck trends. However, that may be changing as we start to see more and more pattern in streetwear.

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Today, fast-fashion is the second most polluting industry. But how can we make the textile trade greener? ... at least more responsible and reasonable. We will look at four solutions.

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The trenchcoat made a big mark during Fashion Week this year, appearing in several men’s collections (Burberry, Dior, Acne, Junya Watanabe). Do you know its history?

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At the heart of this mission-oriented company is the climate crisis. They make fashion and responsibility fuse together with these three aims: measuring CO2 emissions of collections, reducing and offsetting them.

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The Blue Marble brand was created by Anthony Alvarez in Paris in 2017. Each collection is inspired by the identity of a one of the world’s cities. The result is a bold, urban clothing brand which swings successfully between streetwear and tailoring.

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The style trend that was built around this has had many influences: American cowboy jeans, the emblematic garments of the world’s armies and navies and not forgetting the outdoor clothes worn by lumberjacks and hunters.

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Some garments such as those made of wool - sheep, cashmere and alpaca- require extra care. How do you keep them looking good after the first time you wear them? This is an important question and the good news is that we have an answer for you. Follow our advice and you’ll extend the life of your clothes and hence the longevity of your carefully curated style

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Layering is a big style trend and the secret to doing it well is to wear several layers of clothing and ensure that all of them are visible. It’s an obvious response to cold weather, but its more considered than that. We take our coats, jackets, shirts, sweaters and we deliberately stack them over one another.

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How to wear the oversized look? 

Since the 90s, we’ve known the oversized look, inspired by Californian hip hop and skate culture. We see it often on the catwalks of the world’s most renowned fashion houses, from Jacquemus to Balenciaga. The look’s versatility is what keeps it eternally current. This is why Drimi.men have selected a few silhouettes here to inspire you into this cult trend.

  

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Get to know Le St Michel Le Mont brand through this interview we conducted with designer Alexandre Milan, who took over the brand in 1998

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The brand story of Ateliers Auguste is one of two brothers, Laurent and Xavier Valembert who, after 10 years heading up their own communication agency, created the Ateliers Auguste to consolidate their evolving convictions and values.

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The marine trend remains timeless so it’s a sure bet for your wardrobe. Royal Mer is an iconic brand exemplified through its history, its values and its knowhow. The brand offers a line of high-end clothing thanks to their careful selection of yarns, a mastery of knitting and stamp of French authenticity.

 

 

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The brand is successfully sober, yet elegant with unexpected touches of colour. Comfort is enhanced with the clever use of technical materials such as Japanese cotton and stretch fabric. The fabrics are often textured and always sustainable.

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This is how the brand creator – Mathieu de Ménonville defines his brand “Editions MR is above all a collective effort driven by the love of beautiful things”.

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It is first of all a spirit, that of revolutionary poetry as Alexandre Maisetti, one of the co-founders of the brand, likes to define it. Throughout the collections, it is reflected in a harmonious balance between a timeless universe and more distinctive pieces. The collections are always concerned with quality and comfort, with graphic inspirations for an elegant urban look.

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Founded by a self-taught team of entrepreneurs, North Hill is a streetwear fashion house with a strong urban flavour – contemporary clothing that’s unique and easy to wear.

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LA panoplie is a French brand, created in 2010 by Olivier Sudre and Gerald Rossi, originally based in Montpellier.
The brand proposes a constantly evolving wardrobe that can be summarised by evoking sobriety, minimalism and functionality.

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